Which of the following is not a benefit of studying consumer behavior?
A)Improving business performance
B)Influencing public policy
C)Educating consumers and helping them make better decisions
D)Helping businesses achieve a selling orientation
E)All of the above are benefits of studying consumer behavior.

Question

Quizplus · Accepted Answer

Understanding consumer behavior should not be focused solely on achieving a selling orientation, as this could potentially lead to unethical marketing practices. The other options all provide potential benefits of studying consumer behavior.

Which of the Following Is Not a Benefit of Studying