In marketing research, when respondents are asked to rank their shopping centre preferences, they assign interval values to them.

Name: In marketing research, when respondents are asked to rank their shopping centre preferences, they assign interval values to them.
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In marketing research, when respondents rank their preferences, they are assigning ordinal values, not interval values. Ordinal values indicate order but not the magnitude of difference between ranks.

In Marketing Research, When Respondents Are Asked to Rank Their