In a focus group discussion, the comments of one member trigger a stream of comments from the other participants. This is called:
A) serendipity.
B) snowballing.
C) structure.
D) spontaneity.

Question

Quizplus · Accepted Answer

Snowballing refers to the phenomenon where the comments of one participant trigger a series of comments from other participants. This is a common occurrence in focus group discussions and can lead to a deeper exploration of a particular topic or issue.

In a Focus Group Discussion, the Comments of One Member