The researcher's translation of the marketing problem into a specific inquiry is called a(n):
A) intuitive statement.
B) research objective.
C) research question.
D) research hypothesis.

Question

Quizplus · Accepted Answer

The translation of a marketing problem into a specific inquiry is referred to as a research question. It guides the research process by clearly defining what the researcher aims to investigate.

The Researcher's Translation of the Marketing Problem into a Specific