According to the textbook, the eighth 'P' in the marketing mix is:
A) processes.
B) personalisation.
C) procedures.
D) partnerships.
E) programming.
Correct Answer:
Verified
Q34: Personalisation refers to a customers' desire for
Q35: Of the marketing mix variables, place refers
Q36: Of the marketing mix variables, price refers
Q37: Experiences are something _ by an organisation.
A)staged
B)prepared
C)organised
D)planned
E)unplanned
Q38: The eighth 'P' in the marketing mix
Q40: The expanded marketing mix aims to accommodate
Q41: Guests and other participants are an example
Q42: Credit terms are an example of which
Q43: Personal selling is an example of which
Q44: A seafood restaurant that serves fresh, local
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