Guests and other participants are an example of which component in the extended marketing mix?
A)Partnerships
B)People
C)Processes
D)Physical evidence
E)Prices

Question

Quizplus · Accepted Answer

People are the individuals who are involved in the marketing mix, including employees, management, customers, and guests. Therefore, guests and other participants are an example of the people component in the extended marketing mix.

Guests and Other Participants Are an Example of Which Component