Interpersonal behaviour is an example of which component in the extended marketing mix?
A)Partnerships
B)Programming
C)People
D)Physical evidence
E)Prices

Question

Quizplus · Accepted Answer

People are the individuals involved in delivering the service or interacting with customers. Interpersonal behaviour, such as friendliness or helpfulness, is a key aspect of the people component of the extended marketing mix.

Interpersonal Behaviour Is an Example of Which Component in the Extended