The atmosphere or servicescape is an example of which component in the extended marketing mix?
A)Partnerships
B)Promotion
C)Processes
D)Physical evidence
E)Price

Question

Quizplus · Accepted Answer

The physical evidence refers to the tangible elements that customers can perceive and evaluate about a product or service. The atmosphere or servicescape, such as the decor, lighting, and layout of a store or restaurant, is a component of physical evidence.

The Atmosphere or Servicescape Is an Example of Which Component