FlyBuys and other frequent-use partnerships are an example of the__________ component in the extended marketing mix.
A)partnerships
B)promotion
C)processes
D)physical evidence
E)product

Question

Quizplus · Accepted Answer

FlyBuys is an example of a partnership between businesses for the purpose of incentivizing frequent use. This falls under the partnerships component of the extended marketing mix, which refers to collaborations between businesses to expand their reach and attract new customers.

FlyBuys and Other Frequent-Use Partnerships Are an Example of The__________