When customers play a key part in the service experience, it is called:

Question

Quizplus · Accepted Answer

Co-creation refers to the involvement of customers in the design and delivery of the service experience. This allows for a more personalized experience and can lead to increased customer satisfaction and loyalty. Cooperation and participation are similar concepts but do not specifically refer to the involvement of customers in the service experience. Feedback is important but does not necessarily involve customers in the design and delivery of the service experience.

When Customers Play a Key Part in the Service Experience