When customers present at a service or product experience indirectly affect the quality of others customers' product consumption or their repeat purchase intentions, this is known as:

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Customer-to-customer interactions can greatly impact the quality of other customers' experiences, and can even influence their likelihood to make repeat purchases. This could result from disruptive behavior or negative interactions between customers, such as loud talking or unpleasant confrontations.

When Customers Present at a Service or Product Experience Indirectly