Which target market characteristics are most important to consider before the promotion mix elements are determined?
A)Size, geographic distribution and demographic characteristics
B)Cultural diversity and population size
C)Age, sex, religion and race characteristics
D)Existing product adoption categories
E)Existing levels of price consciousness

Question

Quizplus · Accepted Answer

Before determining the promotion mix elements, it is important to understand the size of the target market, its geographic distribution, and its demographic characteristics. This information helps to ensure that the promotion mix is tailored to the specific needs and preferences of the target market and maximizes the chance of success. Cultural diversity, population size, age, sex, religion, race characteristics, and existing product adoption categories are also important to consider, but they may not be as critical as size, geographic distribution, and demographic characteristics when determining the promotion mix. Existing levels of price consciousness may be important when determining the pricing strategy, but they are not necessarily the most important consideration when selecting the promotion mix elements.

Which Target Market Characteristics Are Most Important to Consider Before