If a pull policy is being used to promote a product, the firm:
A)promotes the product directly to consumers.
B)promotes only to the next-lowest marketing institution in the marketing channel.
C)promotes the product to retail stores only.
D)promotes the product to wholesalers only.

Question

Quizplus · Accepted Answer

With a pull policy, the firm promotes the product directly to consumers to create demand and pull the product through the marketing channel towards the firm. This is done through advertising, personal selling, sales promotions, and other marketing communication tools that target the end-user or consumer.

If a Pull Policy Is Being Used to Promote a Product