A channel of distribution is defined as a group of individuals and organisations that:
A)consumes about one-half of every dollar spent on products.
B)directs the flow of products from producers to customers.
C)links producers to other marketing intermediaries.
D)takes title to products and resells them.
E)manages transportation and warehousing functions.

Question

Quizplus · Accepted Answer

A channel of distribution is responsible for directing the flow of products from producers to customers. While other options, such as managing transportation and warehousing functions and linking producers to other marketing intermediaries, may be part of a channel of distribution's responsibilities, the primary function is to ensure that products reach their intended target market.

A Channel of Distribution Is Defined as a Group of Individuals