Long-term partnerships among channel members that work together to reduce inefficiencies, costs and redundancies in the entire marketing channel are called:
A)supply-chain management.
B)vertical channel integration.
C)industrial management.
D)industrial distribution.
E)marketing management.

Question

Quizplus · Accepted Answer

Long-term partnerships among channel members that work together to reduce inefficiencies, costs, and redundancies in the entire marketing channel are indicative of supply-chain management. Supply chain management refers to the coordination and management of activities involved in the production and delivery of products from suppliers to customers, including the management of information, materials, and finances across the entire supply chain.

Long-Term Partnerships Among Channel Members That Work Together to Reduce