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L'Oréal, the Largest Beauty Company in the World, Coordinates Activities

Question 28

Multiple Choice

L'Oréal, the largest beauty company in the world, coordinates activities with both its suppliers and its distributors in order to produce and deliver products that its customers demand.Which statement is most likely to be true about the impact of L'Oréal's supply-chain management?


A) L'Oréal demonstrates a product firm orientation that increases its competitiveness.
B) L'Oréal demonstrates a market firm orientation that increases its competitiveness.
C) L'Oréal demonstrates a sales firm orientation that increases its competitiveness.
D) L'Oréal's supply-chain management overlaps with all of the firm's marketing functions but not its financial functions.
E) L'Oréal's primary objective is to maximise efficiency in its supply chain.

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