Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called:
A)multiple channelling.
B)strategic channel alliance.
C)intensive distribution.
D)hybrid channel
E)market splitting.

Question

Quizplus · Accepted Answer

Using multiple channels to reach the same target market is called hybrid channel distribution. This approach can help companies reach a wider audience and provide more convenience to their customers. It may involve selling products through both online and offline channels or using different intermediaries such as wholesalers and retailers. Strategic channel alliances refer to partnerships between different companies to distribute their products, while intensive distribution refers to the practice of using as many channels as possible to reach consumers. Market splitting is not a commonly used term in marketing.

Many Companies Use More Than One Marketing Channel to Distribute