Retailing is best characterised as:
A)large organisations that carry wide and deep product mixes.
B)transactions in which a buyer intends to consume the product through personal, family or household use.
C)arrangements whereby a supplier grants a dealer the right to sell its products.
D)transactions in which the purchaser intends to use the product for resale or for business operations.
E)exchanges that take place only in a store or service establishment.

Question

Quizplus · Accepted Answer

Retailing involves transactions in which a buyer intends to consume the product through personal, family or household use. While options A, C, D, and E describe aspects of retailing, they are not complete definitions of the industry as they do not encompass the primary purpose of retailing, which is the sale of goods or services to end consumers for personal or household use.

Retailing Is Best Characterised As