Marketing channels create three types of utility for consumers, namely:
A)place, time and possession.
B)location, availability and suitability.
C)time, location and promotion.
D)position, possession and place.

Question

Quizplus · Accepted Answer

Marketing channels create place utility by making products available in convenient locations for consumers to purchase, time utility by making products available when consumers want to buy them, and possession utility by making it easy for consumers to obtain and use the products they buy. Option B is incorrect as suitability is not a common utility in marketing channels, while availability is similar to place utility. Option C is incorrect as promotion is not a utility but rather a communication aspect of the marketing mix. Option D is incorrect as position is not a common utility in marketing channels, while possession is similar to possession utility.

Marketing Channels Create Three Types of Utility for Consumers, Namely