When Sophia buys organic products for her household using a channel with only one intermediary, that intermediary is classified as a:
A)retailer.
B)wholesaler.
C)broker.
D)functional middleman.
E)producer.

Question

Quizplus · Accepted Answer

A retailer is the intermediary that sells products directly to consumers, which is the case when there is only one intermediary between the producer and the consumer.

When Sophia Buys Organic Products for Her Household Using a Channel