Manufacturers of convenience products, such as chewing gum, reach customers through thousands of retailers.What marketing channel are these manufacturers most likely to use?

Question

Quizplus · Accepted Answer

Manufacturers of convenience products often use a marketing channel that involves multiple intermediaries, such as producers, wholesalers, retailers, and consumers. This allows the manufacturer to reach a wide customer base through the distribution network of the intermediaries.

Manufacturers of Convenience Products, Such as Chewing Gum, Reach Customers