A general merchandise retailer offers:

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A general merchandise retailer typically offers a variety of product lines, ranging from clothing to electronics to home goods. It is important for them to stock these product lines in depth to ensure that customers can find what they need and to differentiate themselves from competitors. Offering a few choices of a large variety of product lines (C) may make it difficult for customers to find specific products or may not satisfy their needs. A single product line stocked in depth (A) would classify the retailer as a specialty store rather than a general merchandise retailer. Finally, offering a few product lines with deep assortments (B) could limit the retailer's product offerings and appeal to a narrower customer base.

A General Merchandise Retailer Offers