Location is important to a retailer because:
A)suppliers charge more to service stores in certain trading areas.
B)a desirable location appeals to consumers' emotions.
C)it is the major determinant of store image.
D)it determines the trading area from which the store must draw its customers.
E)convenience is an essential customer service element.

Question

Quizplus · Accepted Answer

Location determines the trading area from which the store must draw its customers. Especially in retail, it is important to have a defined and accessible trading area to maximize customer traffic and sales. Other factors, such as suppliers and store image, may be impacted by location, but the primary impact is on the store's ability to attract and serve customers.

Location Is Important to a Retailer Because