A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because:
A)it offers lower selling costs.
B)it offers easier financial transaction.
C)it provides a superior ability to demonstrate the product.
D)it provides a superior ability to offer the product at a lower price.
E)it has a decreased cycle time.

Question

Quizplus · Accepted Answer

Television home shopping allows for a demonstration of the product in use, which is more difficult to do online. This visual aspect can be key in convincing customers to purchase the product.

A Retailer Engaged in Direct Marketing Would Probably Select Television