Jessica Dowling is planning to open an upscale dress boutique.She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area and transportation networks.Which strategic retailing issue is she concerned with at this time?
A)Location
B)Production depth
C)Product mix
D)Scrambled merchandising
E)Retail positioning

Question

Quizplus · Accepted Answer

Jessica Dowling is evaluating factors related to the location of her boutique. The ease of movement to and from sites, vehicular traffic, types of stores in the area and transportation networks are all location-related factors that will affect the success of her boutique. Therefore, the strategic retailing issue she is concerned with at this time is location.

Jessica Dowling Is Planning to Open an Upscale Dress Boutique