Profit margins for marketing channel members must be considered when the price of a product is determined.

Name: Profit margins for marketing channel members must be considered when the price of a product is determined.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Profit margins are an important factor for marketing channel members such as wholesalers and retailers. The price of a product must be set high enough to cover the costs of production and distribution, while still allowing for a profit margin for each channel member.

Profit Margins for Marketing Channel Members Must Be Considered When