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Gillette razors were first manufactured in 1895.Over the years, Gillette made improvements on their razors offering many 'firsts', such as the Mach3, the Sensor, and the Fusion.For many years, women were forced to use razors designed primarily for men but often marketed to women by offering them in different colours and with minimal modifications.In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily, with ads on television and in other forms of media.The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-When Gillette developed the Venus razor in 1998, it was in the __________ stage of the product life cycle.

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Gillette razors were first manufactured in 1895.Over the years, Gillette made improvements on their razors offering many 'firsts', such as the Mach3, the Sensor, and the Fusion.For many years, women were forced to use razors designed primarily for men but often marketed to women by offering them in different colours and with minimal modifications.In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily, with ads on television and in other forms of media.The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-When Gillette developed the Venus razor in 1998, it was in the __________ stage of the product life cycle.

Quizplus · Accepted Answer

The Venus razor was a new product when it was introduced in 1998, so it was in the introduction stage of the product life cycle.

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