The last group to adopt a new product, known as __________, are oriented towards the past and are suspicious of new products.

Question

Quizplus · Accepted Answer

Laggards are the last group to adopt a new product and they are typically more oriented towards the past and skeptical of new products. They often require more convincing and may only adopt a product when it is well-established in the market. The other answer choices are incorrect: Innovators are the first group to adopt, non-adopters do not adopt the product at all, late adopters are a later but still willing group to adopt, and the late majority are also a later but more conservative group to adopt.

The Last Group to Adopt a New Product, Known as __________