An individual moves into the adoption stage of the product adoption process when she:

Question

Quizplus · Accepted Answer

The adoption stage occurs when the individual begins to use the product, indicating a commitment to trying and potentially purchasing the product. While motivation to learn and considering if the product satisfies needs are important stages that occur prior to adoption, they do not necessarily indicate that the individual has adopted the product. Becoming aware of the product and experiencing it for the first time are even earlier stages in the adoption process.

An Individual Moves into the Adoption Stage of the Product