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Gillette razors were first manufactured in 1895.Over the years, Gillette made improvements on their razors offering many 'firsts', such as the Mach3, the Sensor, and the Fusion.For many years, women were forced to use razors designed primarily for men but often marketed to women by offering them in different colours and with minimal modifications.In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily, with ads on television and in other forms of media.The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Molly has been using Bic disposable razors for the last 10 years.She does not see the need to spend more money on razors, but she has found that it is becoming more difficult to find the Bic, so she is considering trying the Venus Embrace.Molly is definitely not a(n) __________ in the product adopter categories and is more likely to be a(n) __________.

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Gillette razors were first manufactured in 1895.Over the years, Gillette made improvements on their razors offering many 'firsts', such as the Mach3, the Sensor, and the Fusion.For many years, women were forced to use razors designed primarily for men but often marketed to women by offering them in different colours and with minimal modifications.In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily, with ads on television and in other forms of media.The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Molly has been using Bic disposable razors for the last 10 years.She does not see the need to spend more money on razors, but she has found that it is becoming more difficult to find the Bic, so she is considering trying the Venus Embrace.Molly is definitely not a(n) __________ in the product adopter categories and is more likely to be a(n) __________.

Quizplus · Accepted Answer

Molly is not an innovator because she has been using the same product for 10 years and is only now considering a new product due to availability issues. She is more likely to be in the late majority, as she is resistant to change and only considers it when necessary.

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