When someone considers whether a product will meet certain criteria that are critical for meeting his needs, he is in the __________ stage of the product adoption process.

Question

Quizplus · Accepted Answer

The evaluation stage occurs when potential customers consider whether a product will meet their needs and whether it satisfies certain critical criteria. This is a crucial stage because it determines whether the customer will move forward with a purchase or decide to look for another product. The other stages are: awareness (learning about the existence of the product), interest (expressing interest in the product), trial (trying out the product), and adoption (deciding to continue using the product regularly).

When Someone Considers Whether a Product Will Meet Certain Criteria