One company markets such diverse products as Old El Paso Mexican foods, Max Factor cosmetics and Samsonite luggage.These various offerings exhibit the __________ of this firm's product mix.

Question

Quizplus · Accepted Answer

Width is the characteristic of a product mix that refers to the number of different product lines that a company offers. In this case, the company offers a wide range of products including Mexican foods, cosmetics, and luggage, indicating a high level of width in their product mix.

One Company Markets Such Diverse Products as Old El Paso