When an organisation introduces a new product, all people do not begin the adoption process at the same time or move through the process at the same speed.

Question

Quizplus · Accepted Answer

This statement is true. The adoption process is a gradual process and different people can start at different times and go through the process at different speeds. Factors such as social influence, perceived usefulness, and ease of use can influence the adoption process.

When an Organisation Introduces a New Product, All People Do