If Cottee's were to introduce a boysenberry-flavoured cordial and still continue to produce its other flavours, this would be an example of:

Question

Quizplus · Accepted Answer

Line extension involves introducing a new product under the existing brand, while still continuing to produce the original products. In this case, Cottee's is introducing a new boysenberry-flavoured cordial while still producing its other flavours. Aesthetic modification involves making changes to the appearance of the product, feature modification involves adding or changing product features, quality modification involves changing the quality of the product, and a new-to-the-world product is a completely new product category.

If Cottee's Were to Introduce a Boysenberry-Flavoured Cordial and Still