All of the following are major steps in developing a new product except:

Question

Quizplus · Accepted Answer

Although evaluating competitors' efforts can be a helpful step in understanding the market and identifying potential opportunities or challenges, it is not one of the major steps in developing a new product. The major steps typically include idea generation, screening, business analysis, development and testing, and commercialization. Test marketing may also be a major step in some cases, but it is not always necessary.

All of the Following Are Major Steps in Developing a New