Services have six basic characteristics: intangibility, inseparability of production and consumption, perishability, client-based relationships, customer contact and:

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The sixth characteristic of services is heterogeneity or variability, which refers to the fact that services can vary in quality depending on who provides them and when and where they are provided. This is in contrast to goods, which can be produced to a consistent standard.

Services Have Six Basic Characteristics: Intangibility, Inseparability of Production and Consumption