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Melinda Needs Some Spaghetti Sauce and Always Buys Barilla

Question 36

Multiple Choice

Melinda needs some spaghetti sauce and always buys Barilla.However, her local supermarket is out of Barilla, and because Melinda wants to get home to cook dinner, she settles for Dolmio.Melinda has brand __________ for Barilla and brand __________ for Dolmio.


A) insistence; recognition
B) insistence; preference
C) loyalty; preference
D) preference; recognition
E) preference; loyalty

Correct Answer:

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