A __________ brand usually requires a producer to become involved in distribution, promotion and pricing decisions.

Name: A __________ brand usually requires a producer to become involved in distribution, promotion and pricing decisions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A manufacturer brand is owned by the producer who is responsible for all marketing decisions including distribution, promotion and pricing. The other options refer to types of intermediaries in the distribution channel.

A __________ Brand Usually Requires a Producer to Become Involved