The three levels of brand loyalty, from strongest to weakest, are:
A)preference, insistence and recognition.
B)insistence, recognition and preference.
C)insistence, preference and recognition.
D)recognition, preference and insistence.
E)insistence, preference and indifference.

Question

Quizplus · Accepted Answer

According to the traditional model of brand loyalty, the three levels are insistence (when the customer only wants one brand and will not accept substitutes), preference (when the customer prefers one brand but will consider substitutes) and recognition (when the customer is familiar with the brand and may choose it based on name recognition alone). Therefore, the correct order is insistence, preference and recognition, making choice C the best option.

The Three Levels of Brand Loyalty, from Strongest to Weakest