Tristan is an athlete who plays a variety of sports that require various athletic shoes.He has a favourable attitude towards ASICS shoes and purchases ASICS whenever they make a shoe type specific for his sport.This favourable attitude is called brand:
A)loyalty.
B)recognition.
C)preference.
D)insistence.
E)equity.

Question

Quizplus · Accepted Answer

Brand loyalty refers to a consumer's commitment to repurchase or continue using a brand, demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy. Tristan's consistent choice of ASICS shoes for his sports indicates brand loyalty.

Tristan Is an Athlete Who Plays a Variety of Sports