The major characteristic of a house brand is that:
A)only retailers initiate and own the brand.
B)manufacturers are not identified on the product.
C)producers become involved with the marketing mix.
D)producers price the product.
E)wholesalers encourage producers to make the product available.

Question

Quizplus · Accepted Answer

The Answer of The major characteristic of a house brand is that:
A)only retailers initiate and own the brand.
B)manufacturers are not identified on the product.
C)producers become involved with the marketing mix.
D)producers price the product.
E)wholesalers encourage producers to make the product available.

The Major Characteristic of a House Brand Is That