In the USA, Kohl's licensed the Tony Hawk brand for use on a line of casual footwear.This arrangement is an example of:
A)brand extension.
B)brand licensing.
C)product continuation.
D)private branding.
E)individual branding.

Question

Quizplus · Accepted Answer

The arrangement between Kohl's and Tony Hawk is an example of brand licensing, where Kohl's has obtained the right to use the Tony Hawk brand on their line of footwear.

In the USA, Kohl's Licensed the Tony Hawk Brand for Use