____ occurs when two or more brands are placed on a single product.
A) Brand extension
B) Brand licensing
C) Line family branding
D) Co-branding
E) Cohort branding

Question

Quizplus · Accepted Answer

Co-branding occurs when two or more brands are placed on a single product. This can lead to a mutually beneficial relationship where both brands benefit from the increased visibility and credibility that comes with partnering with another well-known brand. Examples of co-branding include Nike and Apple's collaboration on the Apple Watch Nike+, and Pepsi and Lays' joint promotion of their products.

____ Occurs When Two or More Brands Are Placed on a Single