When a firm uses a policy of naming each product differently,this strategy is called ____ branding.
A) brand-extension
B) family
C) differentiated
D) individual
E) new-product

Name: When a firm uses a policy of naming each product differently,this strategy is called ____ branding. A) brand-extension B) family C) differentiated D) individual E) new-product
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

This strategy is called individual branding, where each product is given a unique and separate brand name.

When a Firm Uses a Policy of Naming Each Product