Marvel Comics allowed various organisations to use its Spider-Man and Incredible Hulk characters to market a wide variety of toys and clothing items.Marvel Comics received a percentage of the gross revenues.This is an example of:
A)brand licensing.
B)character exploitation.
C)co-branding.
D)family branding.
E)trademark leasing.

Question

Quizplus · Accepted Answer

This scenario describes brand licensing, where Marvel Comics allows other companies to use their characters for a fee or percentage of sales. Character exploitation, co-branding, family branding, and trademark leasing are not accurate descriptions of this situation.

Marvel Comics Allowed Various Organisations to Use Its Spider-Man and Incredible