A co-branded product from Smith's potato chips and Omo detergent would likely fail because:
A)neither of these brands is very well known to consumers.
B)the products are not complementary.
C)this co-branding will not provide product differentiation.
D)the market segment for this product is too vast.

Question

Quizplus · Accepted Answer

The products are not complementary, as potato chips and detergent serve entirely different purposes and target different consumer needs.

A Co-Branded Product from Smith's Potato Chips and Omo Detergent