When a product attempts to capitalise on the brand equity of two separate brands, its marketers are using:
A)licensing.
B)dual-branding.
C)partnerships.
D)brand extension.
E)co-branding.

Question

Quizplus · Accepted Answer

Co-branding is the practice of using two separate brand names on a single product. This allows both brands to benefit from the association and equity of the other, creating greater appeal and value for the consumer. This strategy is often used to leverage the strengths of each brand and create a unique selling proposition that cannot be found in the products of either individual brand.

When a Product Attempts to Capitalise on the Brand Equity