If L'Oréal, which produces Garnier Fructis shampoo and conditioner, were to introduce Garnier Fructis dryer sheets with the same scent, this would be called__________ branding.
A)brand extension
B)licensed
C)family
D)individual
E)new product

Question

Quizplus · Accepted Answer

Brand extension refers to a marketing strategy where a company introduces new products under an existing brand name. In this case, L'Oréal is introducing Garnier Fructis dryer sheets with the same scent as their shampoo and conditioner, which constitutes brand extension.

If L'Oréal, Which Produces Garnier Fructis Shampoo and Conditioner, Were