An agreement in which one company allows another to use its brand on other products for a fee is called
A) co-branding.
B) brand extension.
C) brand licensing.
D) trademark licensing.
E) cooperative branding.

Question

Quizplus · Accepted Answer

Brand licensing is an agreement in which one company allows another to use its brand on other products for a fee. Co-branding occurs when two or more brands are presented together on a product or in promotion. Brand extension is when a company uses its existing brand name to launch a new product or product line. Trademark licensing is a specific type of brand licensing that involves the use of a particular symbol, design, or phrase. Cooperative branding occurs when two or more companies collaborate on a product or campaign to promote both brands.

An Agreement in Which One Company Allows Another to Use