If Ralph Lauren,a designer of fine clothing,authorized Dan River Mills to market a line of sheets under the Ralph Lauren name-this arrangement is an example of
A) brand extension.
B) brand licensing.
C) product continuation.
D) private branding.
E) individual branding.

Question

Quizplus · Accepted Answer

This is an example of brand licensing, as Ralph Lauren has given permission to Dan River Mills to use their brand name on a line of sheets.

If Ralph Lauren,a Designer of Fine Clothing,authorized Dan River Mills